METRICS EXPLAINED

AVERAGE DONATION

 

OUR GOAL

  • $12/visit

WHAT is this metric?

  • Average Donation is the mean amount that gets donated by an individual client/student for each class that they attend. 

WHEN is this metric calculated?

  • We calculate Average Donation at the end of each month and report the result at the beginning of the subsequent month.

HOW is this metric calculated?

  • Average Donation is calculated by dividing the Total Visits for the month by the Total Donations that were received by individuals for that month.

WHY do we track this metric?

  • Average Donation is a very important metric for us! When we reach this goal, we tend to reach our overall Total Donations goal as well and are able to cover our expenses for the month. It is difficult to ensure exact precision when calculating this result due to the wide array of revenue streams we receive however, the results that we see are an accurate depiction of the health of our organization. When we reach this goal, it means that our community understands our business model and chooses to donate back financially when they are able - sometimes $12/visit, sometimes more and sometimes less. On average we know that $12/visit will help us pay the bills and will sustain us into the future.

WHO can help us reach our goal?

  • Every single student who joins us for a class is a potential donor and plays a significant role in helping us reach this goal.

    Our organizational nonprofit mission is to remove the financial barriers that can prevent people from accessing a quality yoga practice. When clients join us for class, we do ask for a suggested donation of $12/visit if this is available to them. We honor each client’s decision to give back to Cultivate in any way that they can while ensuring that we share yoga out to those who cannot give back financially.

    Our ask of $12/visit is significantly less expensive than a vast majority of similar yoga offerings at other local studios in the area while still providing a high-quality practice led by experienced, knowledgeable and loving teachers.

    We are hopeful that every student of Cultivate sees the value in what we are sharing with our collective community and as such, donates back the suggested donation amount if and when they are able to sustain our mission for everyone.